Sensaria is the band Eric Bergstrom created when he started composing his own music. At first his music was a hobby. Being a program developer for a well-known company he needed a creative outlet that would take him away from the every day routine. Then 2024 happened, and it turned into the one of most eventful years ever for the music video. Eric Bergstrom, as with other independent artists, would have complete control over the development and marketing of their music. The AI music video came into its own this year — and Eric was right out in front of the wave of video designers.
Always challenging himself, Eric is his toughest critic. He sees repetition and decided to use that as motivation build in other directions. As with other indie producers we have seen, he makes as much use of the applications as he can. Then he moves to other apps. This is how he grows his toolbox. It never hurts to have a bigger toolbox.
Even with all the tools at his disposal he says he is now seeing his work becoming repetitive. Looking at the videos he has published on his YouTube channel, I think, if this is his first wave of animations, then what will EricBergstrom 2.0 look like?
The first video of Eric’s that showed up in our video queue was “Run Away” from the Sensaria EP, The Busy Streets.
Often, when we find a producer like Eric, we end up coming smack dab in the middle of a collection. This is when we go back and forth, from the older works then to the newer.
This was when found “The Long Ride Home,” inspired by Hunter S. Thompson’s “Fear and Loathing in Las Vegas” and designed as if from Thompson’s point of view.
When I asked him what comes first the music or the animation, he said, without hesitation, the music. He has been composing for around five or six years; and writing full songs for the last year. This is when you see his interest in animation happening — and when he started his YouTube channel. It was about this same time that he began releasing his music to the various streaming platforms.
Eric understands the limitations of the applications he uses. He knows when it’s time to move on and change direction. This is where he is now — getting ready for a change in direction. He says, “…there’s a breakdown in the song, and there is a change in direction, and I have six options, up, down, left, right, you know, that kind of thing.” For him, building the animation is the same as when he composes his music. It’s the same formula. This ties the two media together.
When I asked Eric what his favorite animation is he said "Resilience" off the "Random Walk" LP. This was inspired by Dante's Inferno.
It is here that we leave Eric Bergstrom — for now. Whenever we find an artist who has reached a creative wall, we watch closely as they find ways to climb over or go around that wall. He, and others are expert at reinventing themselves. As expert as they are with their craft — the craft of creating music and animations.
We are excited for Eric’s next music video.
